I was thinking about the factors that influence me to buy a brands clothing. Its not always as simple as seeing a design or a logo that stands out and purchasing it although for some people it is and I'm in no way judging them. I've seen so many clothes with brand name logos across the chest in creative ways but the name of the brand itself means nothing to me. For me to buy a product with the brands name across it, I feel as though I need to understand the message the brand is trying to portray or it needs some sort of history (unless the logo is too good to pass on which rarely happens). Nowadays too many brands are offering similar products, so before I fork out my cash I try to understand what the brands message is? Do they have an exclusivity factor? (I don't want to see heaps of people wearing the same thing as me!) What is the history of the brand? (Brands like Gucci have some of the the most uncomplicated designs to the point its difficult to tell what the brand is and they sell because of history and exclusivity!)
In this present day its difficult to flourish by just creating designs and putting them on a t shirt. Lots of lifestyle brands are being created, selling more than just a piece of clothing but a lifestyle. Hopefully NO CLOUDS can cater to you and help change your perceptions on the way you view life.
No comments:
Post a Comment